12.4 - Who would be the audience for your media product?

The target audience for our film, Relapse, is primarily middle aged, white British males aged between 22 and 50 years. Considering the fact that our film is categorised as crime genre film, I think that this will attract an older audience as it could be more suited to the more mature generation due to the fact that there could be swearing or violence in the film. I think it will also be more appealing to the working class people, as opposed to middle class people as it isn’t the most intellectual film within the market, however, this doesn’t apply to everyone.

The epitome of our target audience is Charlie Davies: